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The web site c21-firstchoice.com states the following, "603 Kingshighway Rolla Missouri 65401 800-264-5051 573-364-5050 rollac21-firstchoice." We noticed that the webpage also stated " CENTURY 21 First Choice - Your Number 1 Choice for Rolla and St." It also said " James Missouri Homes and Real Estate? CENTURY 21 First Choice has continuously been a leader in real estate in the South Central Missouri Region. We serve the communities of Rolla, St. James, Doolittle, Newburg, Phelps County and the surrounding areas. We know the area and are well versed with the university and businesses located here." The header had rolla as the highest ranking optimized keyword. This keyword is followed by missouri, mo, and st. james which isn't as urgent as rolla. The other words c21-firstchoice.com used was doolittle. newburg is included but might not be understood by web crawlers.